Basic concepts of luminescence dating
One mistake that web sites make is to give too much information all at once, like this web site from the Canadian government: There is no chunking here, there is not progressive disclosure. Feeding bits of information – The Portugal site was just OK when it came to progressive disclosure. The New Zealand tourism site has multiple levels of disclosure, feeding you the information bit by bit.
It’s just all the information thrown on the page all at once. Here’s the first page on the regions of New Zealand: Here, I see the overall map and names of the different regions.
From reptiles to people — If you look at brains from an evolutionary perspective, the “old brain” developed first (hence the name “old brain”! In fact, that part of our brain is very similar to the brain of a reptile, which is why some people call it the “reptilian” brain. You can't resist — What this means is that you just can’t resist noticing food, sex, or danger.
It doesn’t matter how hard you try to not notice these 3 things in your surroundings, you will always notice them. You don’t necessarily have to do anything once you notice, for example, you don’t have to eat the chocolate cake when you see it, you don’t have to flirt with the attractive person who walked into the room, and you don’t have to run away from the large scary guy that walked in the room with the good looking woman.
Imagine that you’ve never seen an i Pad, but I’ve just handed one to you and told you that you can read books on it.
Before you turn on the i Pad, before you use it, you have a model in your head of what reading a book on the i Pad will be like.
It’s not the clicks that count (pun intended) – One thing I’d like to point out is that progressive disclosure requires multiple clicks.
Sometimes you will hear people say that websites should minimize the number of clicks that people have to make to get to the detailed information.
the estimate is that we handle 40,000,000 pieces of information every second, but only 40 of those make it to our conscious brains).
I talk about the idea that you really don’t have one brain, you have three. ” – The job of your old brain is to constantly scan the environment and answer the questions: “Can I eat it? So animal brains developed early on to care intensely about these three topics.
The “new brain” is the conscious, reasoning, logical brain that you think you know best; the mid brain” is the part of the brain that processes emotions, and the “old brain” is the part of the brain that is most interested in your survival. As animals evolved they developed other capacities (emotions, logical thought), but they retained a part of their brain to always be scanning what is going on for these three critical questions.
Do you moan about the fact that people are attracted by the gruesome, and yet find that you glance over too as you drive by?
Well, it’s not really your fault, you (and everybody else) can’t resist looking at scenes of danger.
If you have a Mail Chimp account, you can easily set up a pop-up form on your Rebel Mouse site by following these simple steps: This is where you'll choose the format of your pop-up form, as well as when it should be displayed to people who visit your site.